Archive for bookmarks

Speedlinks for March 18th

Here are some links that I thought you’d find interesting:

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Speedlinks for March 17th

Here are some links that I thought you’d find interesting:

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Speedlinks for March 17th

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B2B Buyers use Social Media too

Every time I hear someone say, “I don’t use social media–that’s just greasy kids stuff” I just want to pull my hair out. Wake up people! There are some serious numbers all across the board for social media, and we ain’t just talkin’ ’bout blogging. Other social media activities, like rating content, reading/viewing content, and sharing content also rate high.

Let’s take B2B buyers as a group. Most of you should be interested in this demographic, because after all, as a techie consultant, you’re probably running into these folks at one point or another. Think they’re not using social media tools? Think again! According to Forrester research, they’re one of the most highly involved groups of people they’ve ever sampled!

Some highlights from this research (start by looking at the right two columns):

  • 91% of these technology decision-makers were Spectators – the highest number I’ve ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
  • Only 5% are non-participants (Inactives).
  • 55% of these decision-makers were in social networks (Joiners) — despite as mature businesspeople and not college students, you’d think they’d be participating a lot less.
  • 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we’ve surveyed, and again the level of participation for business purposes is also very high.

What does this mean for you? If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late. We’ve seen a lot of excellent activity here from the likes of Dell and National Instruments (both won Forrester Groundswell awards) but a lot of the blogs, communities, and other social outreach from business to business companies is less than mature, to say the least. This is your chance to stand out. Take this report and show it to your boss to convince her that it’s time to get started.

Read their blog post here.

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Speedlinks for January 22nd

Here are some links that I thought you’d find interesting:

  • Website Marketing SEO Score Tool - What kind of SEO ranking do your sites have? Use this tool to help improve your standings.
  • Detailed Keyword Tips - How to navigate the winding roads and badlands of Google AdWords.
  • 3 Hot Marketing Tips from Heat Map Analysis (Images) - Learn about scanning, skimming, and the power of images to capture the attention of a reader on your web pages.
  • Four Ways the Internet is Transforming Small Business - There’s been a profound shift in marketing over the last few years. Get with it or get clobbered. Enough said.
  • Stanford iPhone Class Apps - Listen up. If you’re a geek, and you’re in business, you should be able to come up with some great products–look, even Stanford University students are doing it.
  • Marketing in a Recession Webinar | Marketing on a Budget - In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn’t about marketing less, it’s about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
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Speedlinks for January 13th

Here are some links that I thought you’d find interesting:

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Speedlinks for January 13th

Here are some links that I thought you’d find interesting:

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Speedlinks for January 12th

Here are some links that I thought you’d find interesting:

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Speedlinks for January 7th

Here are a few links that won’t be a complete waste of time:

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Speedlinks for January 5th

Here are a few links that won’t be a complete waste of time:

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